Demand-side platform provider Turn said that it is the first DSP to partner with Scott Meyer's Better Advertising for its Power "I" product. Turn CTO Xuhui Shao writes in a release on the blog, “DSPs need to act proactively to address concerns and fears from consumers and consumer privacy groups. With Better Advertising, we’ve developed the best tools and practices for marketers to ensure consumer privacy protection. Read more at Adexchanger.