Turn Opens Its Data-Driven Digital Advertising Platform to European Markets

New London office puts ‘boots on the ground’ in support of growing global customer base

Redwood City, Calif., (November 9, 2010) — Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today  announced an expansion into the European market with its new London office. From central London, Turn’s European sales and customer service will support agency and brand customers in the UK, France, Germany, the Netherlands and other markets.

“We have experienced tremendous demand from European advertising agencies and direct brands for the Turn Media Platform. The natural next step is to build a presence in Europe,” said Bill Demas, President and CEO at Turn Inc. “The London office embodies our excitement to provide these vibrant markets with the most effective data-driven digital advertising along with the necessary infrastructure to deliver on a global scale.”

Delivering thousands of campaigns annually and analyzing billions of impressions daily, the Turn Media Platform is the world’s most scalable, automated and interoperable solution for privacy compliant data-driven digital advertising. From its centralized self service platform and through Turn’s optimization algorithms and real-time analytics, marketers automate media buying and audience targeting across multiple inventory sources to achieve campaign performance, delivery, and custom audiences at scale. These sources include ad exchanges, aggregators and direct publishers.

“In order to grow the digital channel, agencies need powerful tools that streamline workflow, manage tremendous amounts of data, create scale and deliver performance,” said Franc Goebbels, Strategy and Development Director at OmnicomMediaGroup Netherlands. “Turn gives us the service and functionalities to optimize campaigns in real time and deliver the absolute best results by taking advantage of a winning formula – right ad, right time, right place and right price.”

Turn’s new office is located at 43-45 Portman Square; London W1H 6HN. For more information, visit


About Turn

Turn was founded to bring the efficiencies of search to digital advertising and empower the world’s premier advertising agencies and brands to reach custom audiences at scale. We are a software and services company with the industry’s only end-to-end platform for delivering the most effective data-driven digital advertising in the world. Our technology infrastructure, self-service interface, optimization algorithms, real-time analytics, and interoperability represent the future of media and data management.

The company is based in Silicon Valley with locations in New York City, Charlotte, Chicago, London, Los Angeles, and San Francisco. For more information, visit