Data-driven DSP enables leading marketers to utilize Evidon InForm for OBA disclosure.
New York – May 4, 2011 – As yet a further indication of its commitment to privacy, Turn, the industry’s only end-to-end platform for managing data-driven digital advertising, has chosen Evidon as its preferred provider of compliance services for management of the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). This agreement will allow Turn’s clients to use Evidon’s Assurance Platform – Evidon InForm – to simplify and speed compliance with OBA principles.
Evidon InForm enables simple and scalable implementation of the Advertising Option Icon into display ads and websites, and gives consumers access to - and control over - how information about them is collected and used – while also providing a full opt-out option.
“Turn has always exceeded the industry standards for self-regulation and this partnership is a deeper indication of our unwavering commitment to protecting consumer privacy,” said Bill Demas, Turn’s president and CEO. “Evidon’s platform gives our clients an additional crucial element in the privacy value chain – compliance with the industry’s latest guidelines. Our clients take privacy seriously and we take it very seriously too. Hence our commitment to provide the best privacy assurance tools available.”
“Turn’s decision to work with Evidon reinforces its understanding of the importance of transparency and trust,” said Scott Meyer, founder and CEO of Evidon. “Data and media management platforms are one of the fastest growing segments of the interactive media industry and having these companies advocate for industry self-regulation is a major coup for advancing the cause and preserving industry growth.”
Evidon is the first company designated by the DAA as an approved provider of compliance services for the Self-Regulatory Principles for OBA. This includes the ability to deliver the Advertising Option Icon on behalf of companies that are participating in the self-regulatory program. The company’s Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in more than five billion monthly advertising impressions for leading brands.
Turn has developed the digital advertising industry’s only integrated, end-to-end platform for data and media management. The Turn Platform enables digital marketers to reach custom audiences at scale with consistently superior ROI. Turn is currently utilized to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn’s global infrastructure, optimization algorithms, intuitive software and analytics, all available in a real-time integrated environment, represent the future of digital advertising.
Turn is based in Silicon Valley with locations in New York City, Charlotte, Chicago, London, Los Angeles, and San Francisco. For more information visit: http://www.turn.com
Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate better results. For more information, please visit: http://www.evidon.com