Accuen, Experian and other leading marketers deploy the industry’s most scalable Data Management Platform for offline and online audience analytics and targeting
NEW YORK, June 10, 2011 – Turn, the industry’s only end-to-end platform for managing data-driven digital advertising, today announces the Turn Audience Platform. The Turn Audience Platform integrates Fortune 500 brands and leading advertising agencies into the industry’s first open ecosystem for audience targeting, enabling them to discover and connect with the right audiences; plan intelligently across all media channels and devices; and understand how to allocate marketing budgets to maximize advertising ROI. Even before general availability, the Turn Audience Platform is the largest Data Management Platform (DMP) in the industry, processing and making actionable more than 500 billion audience data events every month.
“We work with some of the biggest brands in the world,” said Matt Spiegel, CEO of Annalect Marketplaces, Omnicom Media Group. “Our clients have very aggressive media goals and we have to ensure every campaign can maximize its reach in highly custom and constantly evolving audience segments. Turn is a strategic partner and the Turn Audience Platform is a core technology that enables us to accomplish this at scale. We leverage billions of audience data points to design, test and tune audiences in real-time for our campaigns. It’s a game changer for marketers.”
“Our vetting process in selecting a data management platform technology partner was incredibly stringent,” said Mike Balducci, SVP and General Manager for the Digital Advertising Services division of Experian Marketing Services. “Not only did we need to find a platform that could scale and process our hundreds of billions of industry-leading offline and online data attributes, but the platform also needed to have the flexibility to easily integrate its technology with our own proprietary data management layer. The unique capabilities of the Turn Audience Platform provide us with the horsepower to process massive quantities of data in seconds while also incorporating our custom privacy controls, data management tools and online marketing needs.”
The Turn Audience Platform provides marketers with integrated access to the industry’s first open ecosystem for audience targeting. Marketers can augment their offline and online audiences with data available from leading vendors, including AlmondNet, Bizo, Brilig, Clearspring, Datalogix, Exelate, IXI, Lotame, TARGUSinfo and V12 Group. Once an audience segment has been identified, marketers can purchase precisely targeted video, display and mobile advertising inventory via compatible media providers including Adap.tv, Jumptap, Martini Media, MediaMath, Media6Degrees, OneRiot and quadrantONE.
“Part of what makes the Turn Audience Platform so effective is that TARGUSinfo can provide AdAdvisor data to help brand advertisers target both customers and prospects,” said David Helmreich, VP business development, AdAdvisor. “The Turn Audience Platform loads AdAdvisor data instantly for every marketer and makes it available for targeting with a single click. It also allows TARGUSinfo to work directly with select advertisers to build the custom, actionable and accurate audiences that will achieve their campaign goals.”
The multi-channel marketing solution marketers were promised over a decade ago is finally becoming a reality, and Turn is focused on making our clients and partners more informed, efficient and successful in this new environment,” said Bill Demas, President and CEO of Turn. “Turn is already a trusted technology provider to the world’s top marketers, and now the Turn Audience Platform provides the scale, innovation and open ecosystem necessary to centralize cross-channel audience management in a way that has never previously been possible.”
The Turn Audience Platform is available to select clients today. The Turn Audience Platform will be available to all brands and agencies in North America and Europe on Wednesday, July 13.
Turn has developed the digital advertising industry’s only integrated, end-to-end platform for data and media management. The Turn Audience Platform and Turn Media Platform are currently utilized to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn’s global infrastructure, intuitive software and analytics, and open ecosystem for partners - all available in a real-time integrated environment - represent the future of digital advertising. Turn is headquartered in Silicon Valley, California, with additional offices in London, UK, New York, Charlotte, Chicago, Los Angeles, and San Francisco.
For more information visit: www.turn.com.