In the ecommerce world every brand wants a buying consumer. The problem is that no consumer buys in exactly the same way as another. Some will search for a product, compare prices and then buy. Others will directly navigate to a product page/website. Still others will see an ad, click the ad and buy the product. An upgrade from DSP Turn should help marketers engage and optimize the different funnels consumers use to purchase products. Read more at BizReport.