Turn Announces New Planning Tools

Turn publicly highlighted its relationship with ad holding company IPG's buying platform, Cadreon, as well as new media planning tools integrated into the Turn platform for bid forecasting and audience extension. Bill Demas, CEO of Turn, discussed updates to the Turn buying platform. Demas highlights looking alike modeling and the use client data, why media planning tools are becoming a requirement in addition to buying tools and shows that its possible for marketers and agencies to plan in real-time. Check out the Q&A at Adexchanger.