Turn Adds Masroor Malik as VP of Business Operations

Seasoned Veteran and Patent Holder Brings Additional Organizational, Client Services and Technology Expertise to Turn

Redwood City, Calif.,—August 6, 2009—Turn Inc., the smart platform for digital advertising, today announced it has hired Masroor Malik to fill the newly created role of vice president of business operations. In this capacity, Malik will oversee client services, ad operations, product operations, campaign management, analytics, and optimization, and will report directly to President and COO Bill Demas.

"Masroor Malik is a seasoned business, product and technology veteran with extensive experience in building and leading efficient and scalable organizations within Yahoo, Efficient Frontier,, Yodlee, Sybase and others," said Demas. "As Turn continues its trajectory as the fastest growing major U.S. advertising network and the premiere exchange trading desk platform, Masroor will work directly with our strategic clients, scale our organization, and help us build the top client services organization in the industry. His experience scaling Efficient Frontier will benefit Turn and its clients greatly."

Malik comes to Turn by way of Efficient Frontier, where as an early member of the executive team he helped build and grow the company to profitability and leadership in the search engine marketing space. During his four-year tenure, Malik created and led the strategy, analytics, product operations and services organizations, and helped the company grow from having no revenue to managing several hundreds of millions in search advertising buys.

Malik most recently held senior and executive management positions at Yahoo! in the Advertising Marketplaces Group. At Yahoo!, he led strategy and operations in display advertising for key projects including the Newspaper Consortium and the Yahoo! Publisher Network.

Prior to Efficient Frontier, Malik was a technology executive at Yodlee during the early stages of its development. At Yodlee, Malik was instrumental in building the industry's largest and most reliable aggregation platform, successfully and efficiently integrating an acquired company into Yodlee, and scaling the company's engineering and operations functions. Malik holds a patent in data aggregation technology and processes that ensure accuracy and reliability of data.

Malik also spent several years in a variety of managerial and engineering roles at and Sybase. Mailk received his undergraduate degree in Computer Science from Loyola Marymount University.

"Turn's impressive growth and solid management team enticed me to explore this exceptional opportunity. However, what won me over is Turn's vision for transforming the online advertising industry through superior technology and the execution of that vision through its innovative product offerings and solid business practices," said Malik. "I'm looking forward to helping this great company bring greater efficiency and success to the online ad industry."

About Turn Inc.
Turn is the smart platform for digital advertising. Through its advanced platform, Turn delivers exceptional performance, precision audiences and powerful insights to global agencies and premium advertisers. Turn combines predictive targeting, custom behavioral modeling, and powerful analytics to power the rapidly growing Turn network, as well as the exchange trading desks and private networks of leading global agencies. Turn is a leader in digital advertising, serving targeted advertising to over 150 million domestic unique users. The company is headquartered in Silicon Valley, California and has offices in New York City, Chicago and San Francisco. For more information, visit