Turn’s ROI Optimizer Tunes Performance Across Events, Shopping Cart Values

Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced the release of the ROI Optimizer. The tool optimizes media spend against weighted consumer events online as well as values like shopping cart transactional data. For the first time advertisers can now effectively measure and optimize multi-event conversion strategies within a single campaign. Ad Operations shares the details here.