Three New Ad Tech Firms Integrate with CONTEXTWEB RTB Platform

NEW YORK, N.Y., April 11, 2011 – CONTEXTWEB Inc., the integrated digital services company, announced today that three more ad technology companies have integrated with its Real-Time Bidding (RTB) platform, giving them access to unique publisher inventory and new impression attributes.

The new RTB partners include Turn, Chango and There are now more than 20 partner companies on the CONTEXTWEB RTB Platform.

Integration with the CONTEXTWEB RTB Platform means partner firms can provide their clients with instant access to 200 million daily impressions from more than 11,000 direct publisher relationships. Of the 200 million daily impressions available, an industry high, 90% provide the referring URL, with 40% being expandable, rich media-enabled.

CONTEXTWEB, which specializes in RTB, provides 31 impression-level data attributes, including full-page URL, referrer URL, fold count position and expandable rich media acceptance coding. All bid calls contain the patented Real-Time Classifier categorization from CONTEXTWEB.

“We are excited to be integrated with CONTEXTWEB given their significant percentage of rich media expandable inventory available through their RTB Platform.” said Bill Demas, President and CEO of Turn. “Our clients use the Turn Platform’s data and media management capabilities to reach custom audiences at scale, and being able to apply those capabilities from CONTEXTWEB in brand-safe expandable inventory is a big win for many of our brand advertisers.”

“CONTEXTWEB’s RTB API documentation was so complete, and the on-boarding process was so easy, we should have interconnected a long time ago,” said Chris Sukornyk, CEO of Chango. “We look forward to accessing the footprint of mid- and long-tail publishers CONTEXTWEB has available via RTB.”

“’s ability to combine social media, retargeting and audience targeting via RTB will be greatly enhanced through the vast supply of rich media inventory available to us from CONTEXTWEB,” said Rob Leathern, CEO and Founder, “This will help us to continue to provide the most efficient, targeted and performance-driven ad spend possible.”

“The addition of Turn, Chango and to our partnership program is a further validation of the ‘smart impressions’ we provide bidders at the CONTEXTWEB RTB Platform,” said Jay Sears, General Manager of the CONTEXTWEB Ad Exchange. “The combination of deep customer views through attribute data and a completely brand-safe environment delivers a unique blend of performance and peace of mind.”

For more information about CONTEXTWEB and Real-Time Bidding, please submit a request.


CONTEXTWEB is a leading integrated digital media services company that delivers consistent, measurable online ad performance on hundreds of millions of real-time impressions every day. CONTEXTWEB layers online and offline audience data with highly relevant content to deliver unique audiences at scale. Its proprietary page-level contextual technology delivers brand-safe environments and ranks among the top 20 ad-supported properties, according to comScore. CONTEXTWEB counts among its clients Fortune 500 companies in pharmaceuticals, automotive and consumer goods, among others. Investors in CONTEXTWEB include leading venture capital firms Draper Fisher Jurvetson ("DFJ"), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. CONTEXTWEB is headquartered in New York with offices across the country and in the UK. For more information, please visit:; follow us on Twitter @contextweb.

About Turn

Turn has developed the digital advertising industry’s only integrated, end-to-end platform for data and media management. The Turn Platform enables digital marketers to reach custom audiences at scale with consistently superior ROI. Turn is currently utilized to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn’s global infrastructure, optimization algorithms, intuitive software and analytics, all available in a real-time integrated environment, represent the future of digital advertising. Turn is based in Silicon Valley with locations in New York City, Charlotte, Chicago, London, Los Angeles, and San Francisco. For more information visit

About Chango

Founded in 2008, Chango has built a Demand Side Platform specifically with the goal of making display advertising simple and effective for Search Marketers. Through our data network, Chango anonymously captures the search history of hundreds of millions as they search on Google, Yahoo! and Bing. Search marketers are able to effortlessly import their SEM keyword list and serve dynamic display ads to their exact target customers. Founded by repeat entrepreneurs, Chango is headquartered in Toronto and funded by investors including iNovia Capital, Metamorphic Venture Partners and Extreme Venture Partners. For more information visit:

About's audience-based ad technologies have optimized over 5 billion impressions for advertisers and agencies since its founding in 2008. is based in San Francisco and has received funding from prominent advertising technology investors including Jonah Goodhart, Noah Goodhart, Jerry Neumann and Michael Walrath.