Goutham Kurra, director of technology at Turn, kicks off his series of posts on the technology and data-science that power modern display advertising. Kurra's series explores why the advances we’re making in the new field of computational advertising matter and how they matter. We will also try to de-mystify some of the concepts and the technologies that go into building a scalable, high performance demand side platform (DSP). Read the full column at Admonsters.