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Finding the Brand Safety Sweet Spot

In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. But no marketer wants to risk...

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The CMO’s Data-Driven Marketing Workflow

Data is changing the very essence of marketing. Gone are the days of hunches and going with your gut. The integration of intelligence into decision making has become an imperative, but marketers...

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