How a Services Brand Optimized for the Lowest CPA

"We approached social advertising anticipating that we’d attain our goals. What we didn’t realize is that Campaign Suite could produce results on Facebook News Feed that were...

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Car Rental Company Uses Facebook Exchange to Reengage Customers

To leverage the 76% of Facebook users logging in daily*, a global rental car giant tested a strategy using Facebook Exchange advertising combined with ads across the web to decrease their spend on...

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High Value of Facebook Exchange Ads Creates Opportunity for Major Fashion Retailer

An increasing number of our customers have been interested in marketing through Facebook Exchange ads, and it’s easy to see why. With the numerous benefits of executing a cross-channel campaign,...

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Audience First Works: Cosmetics Brand Sees Five Times Expected Action Rate

Historically, marketers have been trained to think “channel first.” Finding audiences through media channels was the norm because channels were used as a proxy for the users the marketer was...

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How to Get the Most out of Facebook Exchange Advertising

Facebook Exchange, the social network’s retargeting platform, has expanded from the smaller Marketplace ad column on users’ pages and is now occupying center stage in the News Feed. While the new...

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