DSPs DataXu, MediaMath and Turn and SSPs AdMeld, PubMatic and the Rubicon Project are the founding members of the new group called Open RTB. The initial OpenRTB protocol includes
  • DSP to SSP advertiser batch synchronization (a method for automatically retrieving a list of publisher restrictions for each advertiser)
  • SSP to DSP publisher batch synchronization (a method for automatically retrieving publisher properties and creative restrictions for each DSP)
  • RTB request standards for publisher creative restrictions
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