Programmatic markets have grown significantly in the year since our last Turn Advertising Intelligence Report, thanks to broader adoption of programmatic buying on all channels around the globe. Marketers more than doubled their spend on mobile in the last year compared with the prior year, and video spending jumped more than 60 percent. Not bad for an emerging marketplace.
With globalizing markets come growing opportunities for marketers – the theme of this latest report. In it, we call out some of the most fascinating developments in global programmatic markets over the last year, based on our analysis of movement in the Herfindahl-Hirschman Index, the standard measure for competition in any given marketplace.
Here are just a few highlights from the May 2015 TAIR:
- The market for programmatic video ads in the Americas enjoyed a very competitive holiday season, but got a little less predictable in the new year, which might point to some seasonal opportunities.
- Meanwhile, in EMEA, the video market has made great strides toward maturity: It’s more competitive and much less erratic than we’ve seen in the past.
- APAC’s programmatic market for display advertising is starting to look a lot more like those in EMEA and the Americas. Adoption in social, mobile, and video still has room to grow.
Read the report for insights specific to some of the largest industry-specific programmatic markets: Auto, Financial Services, Health & Beauty, Telecom, and Travel. It is our hope that with this issue of the TAIR, you’ll gain the knowledge you need to stay one step ahead of the competition in the biggest programmatic markets around the world.