Intuitive UI includes simplified workflow and campaign analyzer that eliminates setup errors before they happen
Redwood City, Calif., (August 3, 2010) —Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announces the release of Turn Media Platform v2.5 which includes a streamlined workflow and automated campaign analyzer. The new workflow provides a wizard-based campaign interface that enables media buyers to easily design and deploy powerful audience targeting campaigns across all ad exchanges and inventory sources in less than five minutes. The workflow was developed after comprehensive usability testing involving Turn’s largest platform customers and months of design work on a new intuitive self-service user interface. In addition, the real-time campaign analyzer eliminates most trafficking setup errors before they happen.
“The Turn Media Platform gives us a lot of powerful levers to pull, which at times used to be overwhelming,” said Keith Pieper, Director of Research & Development at Cadreon. “Turn’s simplified workflow streamlines the fundamentals to get a campaign live, fast, so we can focus our time on the advanced power tools for performance and delivery optimization. The campaign analyzer gives us a unique safety net to ensure setup errors are not made and best practices are operationalized.”
The intuitive workflow dramatically simplifies the trafficking process with helpful on-screen guidance while allowing the flexibility needed for sophisticated users to more easily harness Turn’s powerful audience targeting, audience extension, and optimization technology. Media pros can move forward and back through the steps, drilling down on advanced options to create the ideal setup, and then simultaneously deploy an insertion order across multiple real-time bidded (RTB) inventory sources with a single click.
Developed using data from one thousand campaigns and billions of impressions, Turn’s real-time campaign analyzer eliminates setup errors pre-launch by bringing algorithmic intelligence and automation to the campaign planning and deployment process. The algorithms provide recommendations on campaign setup that the media planner can review and choose to act upon. It is seamlessly integrated into the workflow making changes and corrections in setup easy to execute. The new process not only minimizes wasted media budget due to misconfiguration; training and ramp up time are also reduced as a result of the intuitive UI.
“By being the first to bring algorithmic intelligence and automation to the planning and deployment process, we’re slashing the number of hours media buyers spend trafficking campaigns and empowering them to spend more time being strategic,” said Bill Demas, CEO at Turn, Inc. “These usability and workflow enhancements solidifies Turn’s leadership as the world’s most powerful, easiest to use, and best performing self-service interface for the data-driven digital advertising market.”
Turn Media Platform v2.5 is rounded out by previous announcements including the ROI Optimizer, which optimizes media spend against multiple consumer touch points including passed variables such as shopping cart values; and Inventory Quality Control that allows marketers to target various inventory characteristics such as IAB brand safe tiers, site lists and content categories, while integrating with 3rd-party verification solutions plus a host of other innovative features and customer-driven enhancements.
For more information about Turn, visit www.turn.com.
Turn was founded to bring the efficiencies of search advertising to online display and empower the world’s premier advertising agencies and brands to reach custom audiences at scale. We are a software and services company with the industry’s only end-to-end platform for delivering the most effective data-driven digital advertising in the world. Our self-service interface, optimization algorithms, real-time analytics, interoperability, and scalable infrastructure represent the future of media and data management. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit www.turn.com.