Google has acquired Invite Media, a New York City-based demand side platform, according to AllThingsD
. ClickZ sources confirmed this morning the deal has gone through, and said Google delayed it to protect its AdMob acquisition.
Founded in 2007, Invite was among the first wave of DSPs to enter the marketplace. It competes with players like Turn, MediaMath, and DataXu to allow agencies and advertisers to buy display ad media from ad exchanges and ad networks while plugging in both proprietary and third party data sources.
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