Former Yahoo! Executive Tim Mahlman Grabs Turn Business Reigns

Mahlman brings a wealth of global market experience and expertise in advertising solutions

Redwood City, Calif., (December 8, 2010) — Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced that Tim Mahlman, former Vice President of Network Sales at Yahoo!, has joined Turn as Chief Revenue Officer (CRO). Mahlman also served as US VP of Sales at 24/7 and SVP of Sales for 24/7, APAC.

“Tim brings fifteen years of digital marketing experience and expertise to Turn.  I’ve been impressed with his ability to lead and adapt to a rapidly changing marketplace while operating digital media organizations in the US, Europe and Asia,” said Bill Demas, CEO and President at Turn. “Tim’s deep client focus and proven success in working with large scale agencies and Fortune 500 brands makes him an asset to Turn’s growing team.”

As CRO, Tim is responsible for developing strategic relationships across the industry to drive the adoption of Turn’s platform solutions. In his new role, Mahlman will lead Turn’s sales, business development and client services divisions globally, while serving current clients and working with them on innovative solutions that address industry challenges.

“I’ve been watching Turn for several years and continue to see the company innovate,” said Tim Mahlman, Chief Revenue Officer at Turn. “There’s a tremendous amount of potential for audience targeting that sits between remnant and premium inventory and I’m excited to find creative ways to bring it to Turn’s brand and agency customers worldwide.”

Mahlman joined Yahoo! through its acquisition of BlueLithium in 2007. During his tenure, Tim delivered on innovative audience buying strategies for Fortune 100 brands, which produced best in class efficiency for their marketing spend. He also guided Yahoo! in growing its non-guaranteed inventory by 3x, showing the strongest growth in recent company history. Prior to Yahoo!, Tim was Chief Operating Officer of Winstar Interactive, an online representation company and served as Director of Sales at CLIQNOW before they were acquired by 24/7 in 1998.

Mahlman holds a BA in Communications from San Diego State University and is based out of Turn’s Headquarters in Silicon Valley, California.

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About Turn

Turn was founded to bring the efficiencies of search to digital advertising and empower the world’s premier advertising agencies and brands to effectively reach custom audiences at scale. We are a software and services company with the industry’s only end-to-end platform for delivering the most effective data-driven digital advertising in the world. Our technology infrastructure, self-service interface, optimization algorithms, real-time analytics, and interoperability represent the future of media and data management.

The company is based in Silicon Valley with locations in New York City, Charlotte, Chicago, London, Los Angeles, and San Francisco. For more information, visit