REDWOOD CITY, Ca., 13 September 2012 – Turn today announced the immediate availability of Facebook ® Exchange (FBX) marketplace inventory through the Turn Campaign Suite cloud marketing application. Marketers using the Turn platform in Europe and the US can now expand their advertising reach to include the scale of Facebook, which represents 955M users worldwide1 and over 25% of the display ad impressions2 in the United States.
Turn, a Facebook Preferred Marketing Developer (PMD), has built an at-scale integration that can support the billions of impression requests sent daily by FBX to Campaign Suite. Since June, Turn has powered more than 50 FBX campaigns and has identified a significant number of unique users available through FBX that cannot be reached on other exchanges. Turn agency trading desk customers leveraging FBX include: Amnet, Mediabrands Audience Platform, Accuen and VivaKi.
“Turn's integration with FBX enables AMNET to be part of an innovative opportunity. Through Turn Campaign Suite, we have the opportunity to extend our reach into a highly engaged user base. Initial campaign results have been positive and are proof that Facebook advertising does work. We are excited to roll this opportunity out to other clients across the globe,” said Ashwini Karandikar, General Manager, North America, AMNET.
"Mediabrands Audience Platform (MAP) is leveraging rich audience data and analytics with Turn's advanced optimization capabilities to access the incredible reach and engaged user base of the FBX. We are pleased that our client Chrysler Group is a marketing innovator in the automotive industry, and that we are enabling them to take early advantage of this opportunity, building on our history as leaders of the audience movement," said Brendan Moorcroft, CEO, Mediabrands Audience Platform.
"Accuen is committed to providing the latest and greatest in programmatic media to our customers. With its tremendous reach, engaged user base, and audience data capabilities, FBX is an exciting new opportunity. We're pleased to be working with partners like Turn to offer FBX to our clients." said Josh Jacobs, President, Accuen.”
As a cross-channel marketing platform, Turn Campaign Suite offers advertisers looking to access FBX with these important benefits:
1. Custom audience design with Turn. Advertisers can use Turn Audience Suite to create rich pictures of their most important customer segments, using first party CRM data and data from third-party providers. Then, using powerful real-time targeting tools in Turn Campaign Suite, they can remarket to these audiences on FBX as well as other advertising channels.
2. Market leading performance. Advertisers can leverage Turn’s seven years of experience building algorithms for new advertising channels to realize unparalleled campaign performance. Turn’s powerful learning algorithms combine with massive quantities of data to optimize targeting tactics, manage experiments with different creative assets, and adjust bids for the highest-possible ROI.
3. Powerful analytics. The DataMine™ analytics engine, part of Turn Audience Suite, provides deep insights into campaign performance, including cross-channel performance and multi-touch attribution analysis.
4. Master control. Advertisers can gain efficiencies by managing their FBX advertising alongside their video, display, and mobile campaigns. From one log-in, advertisers can set frequency caps across inventory types, drive performance with dynamic optimization between channels, and control creative sequencing across channels.
“We’re very excited about the performance results our customers have achieved using FBX. Advertisers have achieved their overall campaign goals very quickly, which underscores the quality of FBX inventory and its potential as an important part of the media mix. With the integration of FBX into Turn Campaign Suite, we are enabling marketers to access the reach and scale of FBX while also using our unique platform features such as cross-channel advertising management and optimization,” said Bill Demas, President and CEO, Turn.
For more information about Turn Campaign Suite’s offering of FBX inventory, visit www.turn.com/digital-hub/product-suites#campaign-suite.
1 Facebook 10Q, June 2012
2 comScore, June 2012
Facebook® is a registered trademark of Facebook, Inc.
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Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products and services in North America, South America, and Europe. Company revenue has more than doubled every year of Turn's existence. For more information, visit turn.com or follow @turnplatform.