Experian Marketing Services has announced a strategic partnership with Turn, allowing advertisers and agencies to access offline marketing data online for all their addressable advertising needs through Experian’s Audience IQ product.
Powered by Turn, Audience IQ gives advertisers access to offline direct marketing data from almost every U.S. household, which provides an expansive addressable audience that can be accessed across the digital landscape.
Bill Demas, our CEO had this to say about the agreement: “We’re thrilled to be working with a marketing leader like Experian Marketing Services. By using our real-time data and media management capabilities to power the Audience IQ product, Experian is giving brands and agencies a fundamentally new and incredibly powerful tool for integrating offline and online advertising campaign strategy and execution.”
Here’s what Experian had to say about the partnership:
“By incorporating Turn’s leading-edge technology, Experian Marketing Services can apply our expertise in direct marketing to the online world, creating targeted audiences for advertisers to plan, measure and manage digital advertising campaigns,” said Matt Seeley, group president, Experian Marketing Services North America. “No other platform in the industry has the same offline direct marketing capabilities for online, that Experian Marketing Services offers.”
To read official press release, click here>>