Don't Let Online be Stifled by Public Demand

Two recent developments have Xuhui Saho, Chief Technology Officer at Turn, thinking about the industry's level of privacy involvement and what it means for our future. As a member of the Interactive Advertising Bureau (IAB), I received an email informing me that the IAB's VP of public policy, Michael Zaneis, testified before the U.S. Congress to state concern about the privacy bills that hamper the ad-supported internet. More recently, The Wall Street Journal published a "What They Know" series, which is very critical of many forms of internet-tracking technology. It seems as if a noose is tightening around the online ecosystem's potential for being a major engine of economic growth. As an industry, we need to act aggressively to ensure this potential is actualized, not extinguished.

In a new column on iMedia Connection, Xuhui Shao offers 5 ways to get ahead on consumer privacy protection:

  • Conduct evaluations to understand your level of privacy
  • Provide transparency to consumers around data and targeting
  • Monitor and evaluate partner relationships
  • Familiarize yourself with privacy solutions
  • Get involved with trade organizations

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