Display 2.0: The 2010 Odyssey

Bill Demas, President & CEO of Turn highlights the new era of display 2.0 on Adexchanger's Data-Driven Thinking column. Demas calls out that the display world is going through a classic disruptive innovation precipitated by technological innovations and introductions such as real-time bidding exchanges, privacy-compliant data resellers and exchanges, and of course demand-side platforms. Bill adds that in 2010, we will begin to see the creation of more open platforms, increased systems integration and more powerful analytics to align with - and better tap into - the openness of ad exchanges. Read the complete article here.