At the recent Turn Audience Platform launch event we had the opportunity to ask some of the industry’s top thought leaders about how digital marketing is evolving, and the opportunities (and challenges) marketers face in the new world of cross-channel audience targeting. We’ve compiled their answers into a series of video interviews that we think you’ll find very interesting! Each interview asks buyers, sellers and vendors about a single topic and compares their answers and insights. The end result is a 360 degree view of where the industry is going and what marketers need to know about the major trends in the industry today.
This week we kick-off the video series with a discussion around the growth of audience targeting. Is it more reality or hype? See what the experts have to say:
If you like the video, be sure to check back in a week for the next installment in the series!