Last week we continued our Connect with Your Audience video series with a discussion about who benefits from audience data. In this new video, we tackle the question, “How do marketers measure the value of data?” Often times, marketers have tremendous amount of customer data at their disposable – data that is collected via their own 1st CRM systems or acquired via a 3rd party. The challenge then becomes: How is data used by marketers to achieve their campaign goals? The real value of audience data comes from being able to measure the marketing ROI it delivers and making the data work for marketers to extract valuable and actionable insights to help drive their campaign effectiveness.
Hear industry experts weigh-in on the value that data measurement brings to marketers.