Another Stab At Optimizing ROI

Turn released ROI Optimizer to help advertisers gain higher returns on investments. The tool optimizes the amount spent on campaigns against online consumer events, and puts a value on shopping cart transactional data by tracking consumer engagement with brands. The ROI Optimizer is all about getting better visibility into the level of engagement and value of consumers in order to  make real-time targeting decisions, similar to the way paid search campaigns allow you to change keywords and messages on the fly. Get the full scoop at MediaPost.