AdSafe Adds New Partners

AdSafe Media, which has an online brand verification platform that prevents ads from appearing on Web sites with objectionable content, has established several new partnerships. The new partners include AudienceScience, Break Media, Collective, Invite Media, Kitara Media, Turn, Media6Degrees, MediaMath, Ourstage, Rocket Fuel Inc., Scripps Networks, Traffic Marketplace and [x+1]. The partners now have access to AdSafe's Content Rating System, which rates the safety of content on individual Web pages, and its Brand Safety Firewall, which prevents ads from appearing in inappropriate contexts. The goal is to help control the placement of display advertising among clients. To continue reading visit ClickZ.