Blog

Sense and Viewability

While it’s true that an ad can’t be effective if it can’t be seen, it’s also true to say that an ad that can be seen can be ineffective; just because an ad is viewable doesn’t mean that it will get a consumer’s attention.

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The Unbreakable Supply Chain: Teaming Up to Defeat Ad Fraud

New concerns in media emerge all the time. It’s imperative that every advertiser works with ad tech partners who are committed to quality and transparency in the supply chain.

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Focus on Marketing, Not Measuring

Our new video tools let marketers automate optimizing a video campaign for viewability, completion rates and in-demo targeting simultaneously. Director of Product Marketing Ethan Lubka explains what these new features mean for marketers.

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What I Know About Immigration and Fostering Innovation

Our CEO Bruce Falck reflects on the current political climate and debate over immigration bans and his own experience with immigration.

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Ask and You Shall Receive a Better DMP

Issuing standard RFP documents or asking a million questions is not going to benefit you or help identify your ideal partner. What works is identifying what your business cares about most and writing questions based on that theme.

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