The Marketer's Challenge
Digital advertising is chaotic and confusing. So many devices. So many channels. So. Much. Noise. Nowadays, it’s harder than ever to cut through the mayhem. To engage with customers whose attention is won and lost with the click of a mouse. How do you reach them? And how do you pack enough impact into your message so when you do reach them, they hear you above the racket? These are just some of the challenges marketers face in the digital age. It’s chaos. And we live, breathe, and love it.
Clay Fisher, Head of Digital Marketing and E-Commerce, DIRECTV
How do we put value on the media to drive a benefit for the business?
Bob Rupcyznski, VP of Media and Consumer Engagement, Kraft Foods
How do we start to build infrastructure to allow us to take advantage of data?
Aldo Agostinelli, Digital Director, Sky Italia
Our challenge is to get the right content to the right audience.
Robin Bordoli, General Manager Consumer Marketing Division, Marketo
The challenge for all marketers is how do they build long-term [customer] relationships.
The Turn Digital Hub for Marketers
Audience. Action. Insight. The fully integrated solution for digital marketers.
Turn helps you use data to discover who your audience is, what they do, and where to find them. These insights guide your creative and media strategy so you can create meaningful connections with your audience. It’s an “audience-first” approach that drives better results.
Reach the right audience in the right channels at the right time. Take unprecedented control of your media campaigns with powerful tools to target and engage your audiences at scale across multiple channels, with real-time responsiveness.
Arm yourself with the media, consumer, and brand intelligence to learn more about your audience, fine-tune your targeting, and refine your media and creative strategies to optimize engagement. In other words, use big data to get big results.
Seamlessly integrated applications. Plus instant access to an integrated ecosystem of 150+ curated partners. All from the dashboard of the Turn Digital Hub.Explore the Digital Hub
In the digital marketing world, speed, scale, efficiency, and reliability are paramount. The results Turn delivers are made possible in large part by our massive, global cloud infrastructure, and our powerful applications that respond in real time to the actions of audiences giving you the best opportunity to reach them. Here are some of the ways Turn technology is engineered to drive results.
RTB ad impression opportunities per month
Global response rate for all ad opportunities
Data points evaluated in real time for each ad impression
Milliseconds response time for each ad opportunity